But Why Krrish?

This is making the story! Well, some of the older ones are Krrish is an Indian SuperHero, the movie is kind of a sequel of Hrithik's previous movie, to be released in many languages and turned out to be one mega blockbuster with 100 crores within a week. All those don't matter...

The new news is 'The making of Krrish, the movie' is selected to be a MBA case study at international level! Well, it's not that small of a news because the schools we are talking about are some of the big names - IIM(I), Harvard, University of Hong Kong & Asia Case Research Center (Haven't seen this name in the case studies which I did) and the places this case study will be going are like all over Europe, Asia, Latin & North America!

I'm really not sure what is too special about this movie and its making. I mean, how does this movie stand different than any other mega-budget movie or for that matter, is Hrithik's martial arts training (the program as shown in Star Plus) different from that of KamalHassan's military training?

"This research will immensely help international and Indian students to learn about implementation of best management practices, global management of business, global factor of production, leadership as well as devising new management strategies regarding industrial marketing, global competition, global penetration and market capitalisation," professor of International Business and Marketing, Dr Prashant Salwan, wrote in a letter to the film's producer-director Rakesh Roshan.
-- CNBC

All those are too general terms for a case study. May be the marketing for the product could have been different. Hmmm I guess... Well, need to keep guessing about it till I get a hold of the actual case study itself. Anyways, watch the making here...

And you should find its 2nd & 3rd parts too somewhere out there!