Call It PodoMeter?!

What do people think when they work-out? It's obvious I guess - People besides being lost in thoughts on their day to day tensions, always want to know how much calories they had that day and the previous and how much they are burning of that at that point of time:) But, just think about someone running on the road - It's tough to get the information on calories right away! They would have to do some math later with the miles ran and probable calories burnt!

Nike is exactly trying to work on that market! Why Nike? The rubber burnt knows the distance ran! But, how will it make sure the information is known to the owner when he/she is running? What else is a better option than the cool gadget that every runner carries these days iPod! Nike shoe sole will carry the special sensor which will send details like access time, distance, pace and calories burned to the wearer's iPod Nano ear phone!

Though this is a very small market to talk about, I mean someone wearing the specific shoes of Nike, carrying iPod Nano and using both of them for their running work out, we may be talking about a bigger market because both those products fall into that category of lifestyle called Cool! I guess, people will be more than willing to throw some 30 bucks to enjoy the coolness of both these products! Won't they?