'Bric'k Strategy!

As I was sitting in a business meeting, I hear this question raised on BRICK strategy! Well, that's what I thought as the spelling to be when I heard it! So, my brains was working on the explanation as - How a business is built & how it survives from the bottom level to the top most! What else can you think if its a Brick strategy! Well, I guess I have been unaware of this famous term for this long (What a waste!)

The answer is most of the big IT companies in North America are concentrating on this BRIC! It is the focus on the growing market segments of Brazil, Russia, India & China! Wow! Isn't that too much of information to compress in four letters? And then came a quick review of the growth in these countries & what companies look as future in these countries!

Let's just look at the GDP Forecast for 2006 - China is like at 9% and India is at 8% while US is like at 3% and EU is at 2%! What else, the cheap labour as everyone knows - India is looking into around 50% of the population in the matured teen (15 to 19) and above teen (20 to 25). When 30% of the population in BRIC countries are below 15, only 15% falls in the same category from the matured countries. So be it? But these segments we are talking about are IT workers, they are not newer markets for IT investments! Isn't that the current perception!?

But, the fact is there are quite a bit of upcoming markets in these countires to which IT is looking forward to cater. Russia is still counting on its rich natural gas & crude oil resources while Brazil on its iron ores - They still have enough to bring all kind of IT investments! China on the other hand is still the labour market producing & exporting products to all the developed countries and even new technologies to other countries! While what is the status of India? India is standing 3rd I guess, in 'the highest number of new businesses started' in 2005! Ofcourse, something huge coming up to cater to!

Check out the estimated IT gains for BRIC countries - From like $50 Billion in 2005 to like $115 Billion in 2009! I guess, this pretty much sums up BRIC strategy - The Ongoing Major IT Investments!
But, when it comes to India, who'll stop from talking about corruption!

Caveats that could hold the emerging markets back include inflation, insolvency, inefficiency, insurrection, inept administration, corruption and lack of infrastructure, he says.
--Referred ComputerWorld