Small Ideas

Whenever some one joins MBA school, people are asked to think about small ideas, do some out of the box thinking so that the problem in hand can be solved properly.

Like, from one of my recent talks,

• a toothpaste company, improved its profit by increasing the diameter of the nozzle.
• a liquid, sold in bottle container, price need to be increased. So, a company maintained the bottle size, the price, the quantity is reduced by putting some designer dents in the sides of the bottle which makes the quantity to be less. In fact, customers didn't crib but liked the new trendy bottle.