Taj Hotels

Are Taj GVK different from the TATA's Taj Hotel chains? Either ways, Taj name itself will pull the crowd as a five star...
So, what's up with Taj GVK? They already have 3 hotels in the same road in Banajara Hills, Hyderabad & now they want to expand to one more hotel bit clobe by to their already existing hotels... Does this really make business sense? Hyderabad is booming for sure but how about 4 five star hotels in the same city & that too bit far away from the new international airport or from the HiTech SEZ's...