Crushed... & Suppressed!

Vegetarians on alert! Not only vegetarians, there is something everyone of us should know before we consume some processed food.

Let's consider the Yoplait Yogurt from General Mills - Especially the pink colored Starwberry flavor! The pink color is termed as artificial coloring but at the backend it seems the color is obtained from an extract called Cochineal - To be more specific they are obtained from crushing female cochineal beetles and their eggs!

"And it's not just yogurt. The bugs are also used to give red coloring to Hershey Good & Plenty candies, Tropicana grapefruit juice, and other common foods."
--BusinessWeek

At one end, is it required to make the product attractive by using artificial color? Even so, is crushing bugs the only option for that reason? If so, shouldn't the customer be warned about it in the product label itself - Well, they need not type it out as 'crushed bug' in their content list but atleast they can type it out like 'Cochineal Beetle Extract' or like 'WARNING: This product has beetle extract'!!

Wish FDA & food activists act on this issue and find a solution quick enough!