The 'Auto' That's Offensive!

Everyone knows what is US Auto industry is upto these days! GM is thinking about Chapter 11, Ford & Chrysler are looking about closing some of its plants in US and ofcourse, Hummer is almost counting its days on the road! Add more fuel to fire with the always surging oil prices! So, with this industry trying to pull together what ever it can to save itself, there is one company that is a bit offensive and is thinking about making some positive changes!

You know who! It's all about Honda! The announcement from them last week that they are planning to open up a new assembly plant in Mid West North America is a sweet surprise for me. 5th of its kind and is a new outlook altogether! So, with a 2005 sales of like 1.6 Million autos, this company is planning to boost it by like 15% more - Is this new plant going to meet those needs? Not exactly! Their previous capacity around this place is like 1.4 Million and all this new plant is going to add is like 200,000 more which by all means meets only the previous year's demand!

So, is this positive outlook good? It's a business world and it's the survival of the fittest! If you got problems, we workaround it and find solutions. That doesn't mean this plant is going to change the whole Auto world around! But, I feel this is going to make it more competitive in the small car segments and a good fight for Toyota Prius. With its continuous successful run last year and this year, the newly modeled Civic 06 will find its spots inside this new plant!

Well! The place is yet to be finalized but as anyone can just make a judgement call, it's going to be around those other suppliers! Anyways, I'm infact more than looking forward to this new face of Honda! A new offensive outlook at the time of 'do or die'!